Consent Mode
Cookie policy
Last updated 6 November 2026. This page describes storage and cookies on the public tradescall.uk website. How we handle call and job details is in the privacy policy.
Essential storage
We store one item in this browser’s local storage, named tradescall-cookie-consent. It remembers whether you accepted or rejected optional analytics, and when you chose, so the banner does not ask on every page and so analytics stays off if you rejected it. That record stays on your device. It is not an advertising cookie. The site needs it to honour your choice.
The host may also use strictly necessary technical measures to deliver the page and protect it. Those are not used to build a marketing profile.
Optional analytics
If you choose Accept, we load Google Analytics 4, measurement ID G-4MXN7GJYLR, from Google. Until then the tag is not fetched, and analytics storage stays denied. Google Analytics may then set cookies such as _ga and a cookie starting _ga_ to tell browsers apart and count visits. We use that to see which pages help people find TradesCall. We do not turn on Google Ads storage, and this site does not use AdSense.
If you choose Reject optional, those analytics cookies are not set by us. You can still use the whole site.
Your choice on this browser
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You can also clear site data for tradescall.uk in your browser and reload the page. The banner will show again. Browser settings can block cookies and local storage entirely. Blocking the essential consent item means we cannot remember a previous rejection, so the banner will return.
Contact
Questions: hello@tradescall.uk.